We were tasked with developing a design for Feels - the brand of ready-to-serve cocktails.
This is a product from Australia with the right character to set the consumer in a relaxed way, to immerse them in a relaxing atmosphere and to comfort after a hot working week.
The solution: natural and slightly subdued shades, minimalist illustrations and chill-friendly copyright – this is what Feels has come to be.
For each taste, we have introduced our own colour differentiation that most closely matching the main ingredients: watermelon, cucumber, lemon, mint and ginger. The minimalist author’s illustration and playful logo perfectly complement each other, emphases the simplicity and lightness of the product.
Feels is a Friday night cocktail that blends the sunset sky, a refreshing breeze and the long-awaited feeling of relaxation in a city that is gradually cooling down from the heat. Vodka and gin is also present.