Trido Limited

Dragon’s Egg company start-up from London is a new client of PG branding agency. Trido is an innovative children’s toy: it’s a magnetic constructor with no analogues in the world. Later, the agency had another challenging task: to develop a limited product version in order to obtain a quality certificate from Her Majesty.

To add the British spirit to the project, we decided to focus on 4 metals that contributed to the development of England. That’s why the package looks as if it is made from copper (ship guns), gold (crown), silver (coins) and steel (swords). Toys are also metallic-like.

Constructor package consists of separate parts. This helps to understand the toy mechanics straight away. Moreover, when you open it, you feel like a craftsman who can create amazing details from a large piece of alloy.

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