Feelin is a new glazed curd bar with natural ingredients and bright taste. Glazed curd bars often look too "childish", so they don't attract young adults. However, during research conducted by the PG team, it was revealed that a large number of young people buy curd snacks as a healthier alternative to chocolate bars.
The name is derived from the English word “feeling”, which reflects the richness of taste and emotions that a consumer experiences when trying this snack. On the other hand, the name is similar to the Russian word “eagle owl”, that's why the design features the owl characters, each with an individual character and a “youth spirit”. The color range and packaging materials also create a more “adult” design and highlight the product on the shelf.

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