Our client was opening a store of confectionery supplies to help people prepare culinary masterpieces at home. We had the task to develop a name, a logo and a corporate identity for this store.

We made the logo in a playful rock'n'roll manner. The letter "n" was stylized as the image of a cake, so that the consumer can understand what the brand offers at a glance.

The next stage was the development of the store identity. We wanted to create an informal and friendly atmosphere. That’s why we came up with a stylistics of illustrations which is based on large forms and resembles a variety of culinary tools and candies painted in warm eye-pleasing colors. With the help of these figures we created a pattern that is used in branding of any advertising media and decorating promotional materials.

We also worked on a visual code that helps to advertise the store itself. The difficulty is that the store doesn't have its own production, it sells goods from other brands. Therefore, it was necessary to decide how to link
the photos of producers with the store identity.

The solution was a unique system which varies depending on the type of advertising message. For congratulations or customer information materials we used branded illustrations. And for advertising a specific product we used a round shape with a characteristic torn edge which gives a reference to the brand identity.

The result of our work is a detailed guidebook that describes all possible options
and rules for using the brand identity.

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    Royal Wilanów, F. Klimczaka 1, Bee Creative, 02-779 Warszawa
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